NICOLE LOWRY

Drove $2M+ in annual revenue growth by building and scaling lifecycle marketing systems, contributing to a business scale-up from approximately $1.2M to $3.8M annually through improved activation, retention, and repeat engagement.

Increased sitewide conversion rate by 86%, significantly lifting revenue per visitor, repeat purchase rate, and LTV, while reducing email and SMS churn by over 60%.

Re-architected lifecycle workflows using behavioral segmentation and automation, improving launch speed and customer engagement.

Cut lifecycle platform costs by 77% while maintaining revenue output, dramatically increasing marketing ROI and margin.

Developed Salesforce and Pardot performance dashboards to pinpoint funnel drop-offs, enabling prioritization of high-value revenue opportunities and improved conversion rates.

Launched and scaled an early-stage commerce business, owning CRM, email marketing, content strategy, and performance optimization, resulting in a functional online store that generated consistent sales and grew the customer base.

Drove early growth through persona-driven messaging, SEO, and lifecycle email programs, leveraging customer insights to inform ongoing iteration and engagement.

Built and launched an independent cannabis market intelligence platform, aggregating operator, license, brand, and retail ecosystem data across Ohio's regulated market, delivering weekly insights to stakeholders via Dashboard.io and Marketo, enabling more informed market decisions.

Designed and implemented robust lifecycle, ecommerce, reporting, and audience infrastructure utilizing Klaviyo, WooCommerce, WordPress, Stripe, CRM automation workflows, and GA4 to optimize user experience and data capture.

Led end-to-end strategic execution across research, analytics, lifecycle systems, reporting architecture, and go-to-market strategy, ensuring comprehensive operational oversight.

Advised and operated on GTM strategy and technical execution, applying lifecycle-marketing, project-management, and creative-operations skills to support company growth and improve go-to-market alignment.

Led implementation of digital-marketing platforms and CRM systems, including Salesforce and Pardot, and integrated them with Marketo and HubSpot, creating reporting dashboards that improved data accuracy and reduced manual processing.

Led lifecycle and marketing automation programs supporting finance product launches, including a first-run lending campaign that generated $1.8M in funded loans within four weeks.

Built and optimized automated CRM programs in Salesforce and Pardot, streamlining workflows that improved acquisition, engagement, and conversion for B2B audiences.

Led lifecycle and email CRM strategy, influencing hundreds of thousands of dollars in sponsorship and lead-driven revenue per event across 25+ conferences annually.

Transformed business and growth goals into lifecycle programs aligned to funnel stages, designing customer journeys in Pardot and coordinating assets with Microsoft Office, which improved member activation and shortened renewal cycles.

Supported global marketing campaigns, content production, and event initiatives by coordinating cross-functional teams, managing project timelines, and executing workflows, ensuring on-time delivery of assets for 25+ events and enhanced stakeholder alignment.

Supported global digital campaigns and built Marketo workflows for lifecycle and demand-generation initiatives, using Asana to coordinate tasks and reporting dashboards, which streamlined lead nurturing and improved campaign efficiency.

Managed production timelines, project deliverables, and creative workflows in Asana, collaborating with marketing, content, web, and leadership teams, delivering projects on schedule and ensuring on-time launch of all campaigns.